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40 Clever Advertising Campaigns of McDonald’s

Aug 31, 2009

McDonald’s Corporation is the world’s largest chain of fast food restaurants, serving nearly 47 million customers daily. The business began in 1940 with the first restaurant opened by brothers Dick and Mac McDonald in California. Today McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people.

Despite all the controversies and criticism, McDonald’s continues to grow fast and strong. We can’t imagine a world without McDonald’s, we can’t imagine not seeing the big yellow M. McDonald’s powerful advertising campaign contributes a lot to its worldwide awareness. The following are some brillant McDonald’s ads we collected. Let’s see what makes them special and what we can learn from.

Rock ‘n’ Fries


Free Wii-Fi served in all restaurant



The Real Milkshake

The Hosttest Fastfood in Town

Try Our New Breakfast Sandwich

Wake Up with Premium Roast Coffee


Nice Try, Mom…


Enjoy Our Broadest Menu Ever


You Can Always Grab a Bite at McDonald’s

The Olympic Crew Selection is On. Can You Manage It?



The Thrilling Mystery of a Haunted Burger

The Tale of the Mystery Fries

The Chicken-Nuggets Mystery



Extra Large Coffee

Fresh Salads

Merry Christmas

Make a Deal



Let’s Keep the City Nice. Use the Trash Can


Objects in the Mirrors are Closer Than They Appear

Come As You Are

McDonald’s in Birkered Re-opens







FULL STORY >>

100 Photoshop Fails

US Federal Reserve: Funny Money

104

GQ: Kim Kardashian's Bloke Is A Vampire


103

Bergdorf Goodman: Compound Interest


102


Woolworths Mexico: Aaaaargh!


101

Star Trek: She'll noo take it, Captain!


100

L'Oreal: Penelope Cruz Necked



99

Atlanta Social Season: One Step Beyonce


98

Agent Provocateur: Provokes A Tear


97

Playboy: Obviously Not A Leg Man


96

Glamour: Even The Instruments Are Fake


95

Burda: Limbo


93

J Brand: Cough


92

Victoria's Secret: Secret Turns Out To Be Elephantiasis


90

Elle: Fashion Math


89

GQ: Head Of His Class


88

XXL: Eminenema


87

Maxim: The Pond Of Implausibility


86

The Sunset: Tatooine's Best Restaurant


85

Linda P: Old One-Arm Is Back


84

Liza Minelli: I'M 63 YOU KNOW!


83

Caffarena: What's More, There's A Crack On The Other Side


82

Monro: Now Open In Bizarro World


81


Boart Longyear: Corporate Report And Death To America

79

Mystery Meat: Knee To No Basis

77

W: As In WTF


76

MarieClaire: Worst Hand Job Ever


74

B&H: These Cameras Are Hot!


73

New Look: Show A Little Leg


72

Discount Dance: Dance Dance Revulsion


71

Hairdressers Journal: Linda Blair Special


70

Daily Mail: The Scraperboard Of Truth!


69

FHM Germany: Put Your Little Leg In


68

Oslo Grand Prix: Horserse


67

Crescer: BEHIND YOU!


66

Hot Topic: You're So Vein


65

Closer: The Cutout Of Delight

64

Braking The Cycle: We Broke The Cycle


63

Adobe: Wet Floors Are Dangerous


62

Kennedy International: Mobiusbiking!


61

Mike Jones: Mind The Gap


60

Veja: Lettuce Never Forget!


59

Daily Fail: The Goggles They Do NOTHING!


58

Hugo Boss: All This And No Brains Too

57

La Senza: It's A Crime To Print It


56

Estee Lauder: Ouch


55

Netto: I Could Design This With My Eyes Shut!


53

Natural Muscle: Stumped!


52

E!: Baroquey Dokey


51

Night At The Museum 2: Monkey Stomping


50

City of Toronto: Token Brilliance


49

Audi: Will This Do?


48

Freizeit Revue: I Don't See Anything Wrong With It


47

Weird Al Yankovic: Facepalm


46

Samsung: 9NnSWVS


45

Bild: A Quick One Off The Wrist


44

Lucky: Blendy, Masky And Airbrushy


43

Garderoba: Jessica Rabbit!


41

EW: What The Fox?


40

Mariah Carey: Who Care-y?


39

Sesame Street: The Files Are IN The Computer!


38

Sunday Times: Mini Ha Ha!


37

Victoria's Secret: TIMBERRRRR!


36

Monte Carlo Resort: World's Worst Hitchhiker


35

Show Me The Nimajnebs!


34

Skyy Vodka: Whyy So Badd?


33

Saxo Bank: INVISIBLE BIKE


32

Radio Shack: Maybe Its Playing The B Side


31

Getty Images: Simple As Cmd-V


29

Diet Thing: Too Fat For Photoshop


28

Divahair: Knee To No Basis


27

Adam And Eve: Ouch!


26

People's Daily: Deal With Pigeons At Breaking Point


25

Syms: Face Off


24

L'Oreal: Ironically, We Don't Care What People Look Like


23

Spider-Man: Meets Squid Boy


22

ELF: We Hate You Stupid Customers


21

Britney Spears: Have Some Crazy Pills


19

Glenn Feron: I Have No Sense Of Restraint


17

Skeleton Crew: Not Sure Where Skeleton Went


16

SF Magazine: Rehabilitation?


15

Heavy Petting: Layer Drop Shadow? Really?



14

Tigex: What Your Alien Baby Craves


13

Mitchell's Provedores: Unprovedorable


12

FitnessRx: For Men Who Like Men!


11

Samsung: XXL-CD


10

Cuore: A Bit Cuoreless


9

German Supermarket: Crop Marks? What Crop Marks?


8

Dust Jeans: Let's Hold Hands


7

Toast Chee: Ants Probably The Least Of Your Problems


6

Garnier: On The Shoulders Of Midgets


5

Microsoft Poland: At Least They Left The Asian Guy In


4

Fornarina: Anatomy? PAH!


3

Coles: Serving Suggestion


2

Daily Fail: You're Going Home In A Freaking Ambulance!

1

Miss Switzerland: Half Itty Car Condensed

80

Tata: We Hate Your Retinas

91

FULL STORY >>